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The Problem with Trying to Find a Digital Marketing Agency in Boston

When considering a website design and digital marketing agency, we typically look for a professional aesthetic. Sure, we want good SEO, but in reality, we’re more interested in leads, and the website is the means to that end.

Common Issues with Digital Marketing Agencies

If we’re not careful, we could end up attaching our business to a digital marketing agency with serious shortcomings. Not every agency is up to the task, and pretty soon, you may find their deficiencies too great to ignore.

Limited Website Design Options

The right website hosting service and design for your business depends heavily on your industry, your needs, and your desires for the future. Some digital marketing agencies offer limited solutions that may not contribute as much as they could to the leads you want.

Some Agencies Don’t Concentrate on Leads

Some agencies only build your website without sharpening your SEO. Some SEO agencies don’t know how to convert increased traffic into leads. With the wrong agency on your side, you may only get one side of the coin.

Irregular Support

Agencies that rely on open-source plug-ins leave you vulnerable to little or no support. Furthermore, when your website is the product of a dozen different developers instead of a single source, simple troubleshooting quickly devolves into finger pointing.

A Customer Service Black Hole

Too many agencies vanish after the first payment goes through. Others offer limited or zero reports, sketchy deadlines, and minimal to no transparency. Similar to a tree falling in a forest, if there’s no one to demonstrate your growth, are you really growing?

What to Look for in a Digital Marketing, Website Design, & SEO Agency in Boston

Credibility

Thousands of raving fans
Corp! Winner Michigan’s Economic Bright Spots
10 Best Design
Clutch Top Digital Agency 2017-2021
Upcity National Excellence Award 2022
Landy Award
Michigan Small Business Top 50 Companies to Watch
Inc 5000 America’s Fastest Growing Private Companies 2014-2022
100+ Google Certifications

Best Digital Marketing Services & Website Design Solution

There are five main reasons to consider High Level Marketing:

MOST Website Options
BETTER Technology for Increasing Leads & Preventing Lead Loss
SUPERIOR Security and Built-in Compliance
One of the BEST for Support
One of the MOST Transparent Partners

Let’s explore each of these reasons in greater detail . . .

1. Most Website Design Options

Websites are built by request on customized technology called a Footprint or a WordPress platform. You’re never limited by your website platform or what you want your website to do.

Other digital marketing agencies: ONLY use WordPress while others ONLY build on their proprietary platform. You have no options and are forced to rebuild on their system.

2. Better Tech - More Leads, Less Loss

Footprint™ technology has been refined over 15 years with millions of dollars in ongoing development. It is specifically built for speed, SEO, lead generation, & preventing lead loss.

Slow website speed is one of the primary reasons for website abandonment and high bounce rates. HLM’s tech team is constantly monitoring industry trends, like integrated spam blocking and algorithm updates, to keep client websites performing optimally and driving more leads in Boston.

Superior Website Speed

Footprint is one of the fastest Content Management System (CMS) platforms with built-in, integrated features that boost speeds up to 5x faster than other platforms.

Built-in Page Load Speed Optimization

Footprint includes built-in condensed CSS and JS files that are delivered with Gzip compression to optimize performance and limit load time to maximize page load speed.

Dedicated Servers

High Level Marketing websites are hosted on high-availability, optimized cloud servers for optimal speed and performance. The HLM team is continually researching and testing ways to improve speed by upgrading the latest technology, databases, and servers.

Built for SEO

Instead of relying on risky plug-in add-ons, HLM has “built-in” features, to increase speed and improve security. The site isn’t overloaded with multiple plug-in server requests, which can slow performance or lead to crashes due to plugin incompatibility.

Built-in Auto-image optimization technology

Images added to your website design are automatically resized and include an auto-generated alt tag. This helps Google’s algorithms factor in your image tags for ranking purposes.

Built-in Auto Meta Creation

Creates Meta titles and descriptions automatically based on the page or post content and auto-configures the correct canonical for each page to ensure page optimization, even if the user forgets to adjust it manually.

Built-in 301 Redirects

Footprint automatically handles 301 redirects, so your existing links and SEO equity are not lost with the launch of your new website or post-launch updates.

Auto Directory Updates – Core70

Automatically sets up and updates over 70 core directories with your contact info and hours (including holiday updates) all with a single click. It further optimizes your SEO with inbound links and ensures you are cross-directory validated.

Prevent Lead Loss

Footprint’s industry-leading spam blocking for forms eliminates the need for captcha questions (like those used on WordPress sites) that are not only annoying and unsightly but are proven to reduce conversion by up to 3.2%.

3. Superior Security & Built-in Compliance in our Website Design

Footprint’s websites are securely hosted, and custom built to save you money and protect your site from crashes & lawsuits.

Securely Controlled Server Environment

Unlike smaller agencies and freelance website designers that often host websites on shared servers, all HLM websites are hosted in a securely controlled server environment that is regularly backed up and monitored for vulnerabilities.

NEVER Compromised

To date, High Level Marketing Footprint websites have never, ever been compromised. That’s a record of security you can believe in.

Plugin Hell

Sites built with multiple plugins, many of which are open source, have sketchy support, incompatibilities, can crash a website when broken, and are KNOWN to cause massive security breaches. High Level’s white-glove technical team can prevent most of these from occurring, but it is one of the main reasons for creating our Footprint platform—which is rock-solid, fast, and secure.

ADA Compliance

All High Level websites can be made in compliance with American Disability Act (ADA) standards. Colors, text size, and graphics can be designed to help users with disabilities—which is also a ranking factor for Google. This increases your audience, your ranking, and invariably your leads. It can also keep you out of court for ADA non-compliance.

4. One of the BEST for Support in Digital Marketing Services

High Level Marketing provides a dedicated account manager, an industry-best one-hour response, and a full team of technical experts dedicated to unparalleled results – leads.

Dedicated Performance Managers

High Level Marketing provides you with a dedicated account manager that learns and focuses on your business in Boston

1-Hour Response Time

All account managers respond within an hour of being contacted, so no nightmare ghosting!

Constant Support

High Level Marketing’s support is included for both Footprint and WordPress sites, so you’re always in good hands.

Accessible Pre-Sale Support

Unlike many alternatives, HLM provides accessible live human support even before you’re a customer. No endless voice mails or leaving system messages with a bot. We want to speak with you personally about growing your business.

In-House Industry Expert

HLM continually conducts in-house testing, with peer-code review, to ensure your website remains stable and on the cutting edge with speed and optimization to maximize your digital marketing returns.

5. A Digital Marketing Agency that is One of the MOST Transparent in the Industry

High Level Marketing is fully transparent, providing a 24/7 dashboard that shows the key metrics, performance ROI (including percentage increase), and campaign activity. You also know the team members assigned and your status—so you know how your site and promotions are performing to maximize leads. This eliminates the typical black hole that’s sadly prevalent in the industry.

Performance RoadMap

High Level Marketing starts with a local market report that clearly benchmarks critical metrics impacting your online success, shows how you compare to top competitors, and includes a roadmap and a detailed timeline for achieving your agreed-upon business goals.

Team Task Tracking

In the dashboard, you can view the on-page and technical changes to your website design, as well as what your team recently completed and the upcoming status (no waiting weeks or months for updates!)

Key Performance Metrics

The included dashboard lets you easily understand key metrics in real-time that impact your bottom line including reviews, page rankings, Google Maps listing, competitive analysis, and even lead- and call-tracking and monitoring. No need to dig through complex reports or get a certification in analytics to understand your performance.

What's Holding You Back?

Now that you can see some of the advantages of High Level Marketing—what’s holding you back? The following are common questions.

Do you guarantee leads?

We would love to, but there are some items we can’t control (how good is your product/service, your customer service, etc.). But we do the analysis up front and only work with companies where we can make a big impact—or we’ll tell you we’re not a good fit.

What is your typical agreement time frame?

60-90 days to get everything going. High Level has a typical 12-month agreement—since it takes time for many of the implementations and the results to bear fruit, then it goes month-to-month.

Do you work with my competitors?

Yes, especially since we work in vertical markets. But there is strict confidence between companies, and we won’t share results.

I’ve tried Digital Marketing—but it didn’t work.

We’ve serviced thousands of companies since 2009 that said the same thing. Unfortunately, the barrier to say you’re an “SEO company” is low. This is also why we narrow the vertical markets we service and do a deep assessment up front…so the ROI is MUCH better than alternatives.

Life with Little to No Solid Marketing

You saw the ads and tried Wix on a whim. It was quick to set up and you thought you’d get leads. But leads require traffic, and your traffic suffered from dismal SEO, so you seldom showed up on Google. Then, Wix took an act of congress to cancel.

Tired of futile effort, you bought a bog-standard WordPress for cheap from a company in India. But the website was pathetically slow and plagued by senseless downtime. Every time a plugin broke, you swung from the rafters for help but received only silence for days on end.

A so-called “digital marketing agency” said they could help, but just took your money instead. You saw no ROI, but noticed your agency announcing a new in-house climbing rock wall in their latest newsletter (one of the few times you heard from them).

Little has changed for your business except for your marketing budget, which has ballooned without bearing out. Prospects look grim.

Life with High Level Marketing

This time you hired High Level Marketing to be your digital marketing agency. What a difference!

You were assigned a dedicated account manager immediately and were consulted on positioning, culture, and the competition. The professionals at High Level Marketing learned everything. You were also introduced to the “Dashboard,” and you could instantly see the status of your team, your site, your SEO, traffic, and LEADS!

And the LEADS kept increasing as the team tuned in on your business. You weren’t buried in the mechanics of a website design. You were busy running your business instead.

You were always on the top of Google and sales increased. If you squint hard enough, you might be able to catch a glimpse of your competition somewhere in your rearview mirror.

Next Steps

If you’re ready to embrace a growing digital marketing strategy that works specifically for you and your company, it’s time to contact High Level Marketing. Let your competition flounder with the help of the other guys while you grow, thrive, and capture your local market. Here’s how you can get started today.

Get a gander at the FootPrint dashboard

Let’s get started! Also available in the following cities: Montgomery, Birmingham, Mobile, Detroit, West Bloomfield, Nashville, and Houston.

Demo Footprint